Charge Forward

Geniosan History

The Co director of this business, Maximilian Payr worked the in car coating field before he met his partner and now Co director of Geniosan, – Naotaka Kojima due to interest in a branch-sharing product. They begann to share their knowledge which was the beginning of a meaningful cooperation between Japan and Austria in 2016.

After Maximilian purchased some of the Japanese products he found out that the quality was excellent, and the price not expensive as many European expected it to be. He now wondered what the secret behind this products from farther east was.
When Naotaka visited Salzburg in 2017 Maximilian and Naotaka met for the first time. They spent some days together to share their values and indepth their common knowledge. They talked about many topics of Europe and Japan, and reached agreement to start something new between Europe and Japan, especially in the field of trading.
Maximilian visited Japan in 2018, where he spent several weeks in Kyushu (Fukuoka, Saga and Kumamoto) and Tokyo. He was impressed with the hospitality and professionalism of Kyushu SME, and learned, that many excellent Tokyo products were actually produced in Kyushu. He overcame the language barrier and found away to reduce meaningless commission of brokers and consultants.
Maximilian visited several government agencies such as the FFTA (Fukuoka Foreign Trade Association), FCCI (Fukuoka Chamber of Commerce and Industry), Kumamoto prefecture government, Kumamoto city government and the Yatsushiro city government. He was actually surprised when he got told „you are the first European businessman who visited us“ by the staff. The same applied to local SME, all of the manufacturers told Maximilian „you are the first European guest“.
Maximilian was sure about his idea and shared the same perception with Naotaka.

Maximilian and Naotaka share common bussines concepts and visions, always believing that „we can connect Europe and Japan in the new ways!“

The slogan with which Geniosan was born.